posted by Vanita Bhavnani

London’s premier gay arts festival, ‘GFEST – Gaywise FESTival (known in short as GFEST) promises an even more exciting 2010 line-up to thrill audiences, gay and straight alike. The festival  leads in stamping out homophobia and promoting diversity in London and particularly promotes equality for Lesbian, Gay, Bisexual and Transgender (LGBT) & Queer artists in all walks of life.

Official GFEST logo & website link
Official GFEST logo & website link

Apart from London-based LGBT and mainstream media sources, GFEST 09 news was covered in Norway, Spain, Italy, Japan and several international online event review websites. A true showcase of widest possible diverse talent, GFEST 09 also broke barriers since it was attended by audiences from all age groups (younger and older, including families walking in with toddlers), various social and cultural backgrounds.


The GFEST statistics speaks for itself and shows an overview of audience responses for the GFEST programme, based on over 1500 audience / participants’ feedback forms :

93% of audiences liked the work of GFEST artists.

95% audiences said they  liked the idea of dedicated LGBT arts events.

92% GFEST audiences said they would recommend the GFEST events to their friends.

96% people who attended the festival in the past felt funders should continue to sponsor GFEST.

29% GFEST audiences said they are heterosexual or ‘straight’.

In short, GFEST 2010 is promises to be one of the most successful mechanisms in London for bringing LGBT arts to a diverse audience, including up to 35% of the audience being non-LGBT, presenting an ideal opportunity for organisations to become associated with an upcoming cutting-edge festival with mainstream appeal, whilst appealing to and engaging with a ‘trendsetting’ core LGBT demographic.

Vanita Bhavnani is a senior researcher and chair of Wise Thoughts, organisers of GFEST.

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GFEST – Gaywise FESTival takes place annually in London in November.
Artistic Director: Niranjan Kamatkar
WISE THOUGHTS / GFEST – Gaywise FESTival – London’s LGBT cross art festival for all

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GFEST Call for submissions is announced and artists / filmmakers are requested to submit the entries online: http://www.gaywisefestival.org.uk
Submission deadline: 2 July 2010.
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