posted by Vanita Bhavnani
London’s premier gay arts festival, ‘GFEST – Gaywise FESTival (known in short as GFEST) promises an even more exciting 2010 line-up to thrill audiences, gay and straight alike. The festival leads in stamping out homophobia and promoting diversity in London and particularly promotes equality for Lesbian, Gay, Bisexual and Transgender (LGBT) & Queer artists in all walks of life.
Apart from London-based LGBT and mainstream media sources, GFEST 09 news was covered in Norway, Spain, Italy, Japan and several international online event review websites. A true showcase of widest possible diverse talent, GFEST 09 also broke barriers since it was attended by audiences from all age groups (younger and older, including families walking in with toddlers), various social and cultural backgrounds.
In short, GFEST 2010 is promises to be one of the most successful mechanisms in London for bringing LGBT arts to a diverse audience, including up to 35% of the audience being non-LGBT, presenting an ideal opportunity for organisations to become associated with an upcoming cutting-edge festival with mainstream appeal, whilst appealing to and engaging with a ‘trendsetting’ core LGBT demographic.
– Vanita Bhavnani is a senior researcher and chair of Wise Thoughts, organisers of GFEST.